We are leading experts on garden tourism, marketing, visitor experiences & technology.
Why Garden Tourism?
Popular passion.
Welcome to the Garden Tourism Alliance, where we're passionate about redefining the way people experience leisure, particularly gardens & heritage sites, worldwide.
Through extensive research and data analysis, we firmly believe that visiting gardens and heritage sites reign supreme as one of the most popular outdoor pastimes on the planet!
Surprisingly, more individuals flock to gardens in the US than the combined attendance of Disneyland and Disneyworld. In fact, a staggering 130 million people actively seek out gardens to immerse themselves in, surpassing destinations like Las Vegas or Orlando.
Remarkably, in the UK, 33% of international tourists expressed their desire to visit gardens during their vacation, outshining the desire and intent to visit castles, museums, and historic landmarks.
Bridge the gap.
To bridge the glaring gap in expertise, focus and actionable insights in the world of garden tourism, we have setup the Garden Tourism Group.
As pioneers in this specialised industry, our team of seasoned partners bring an unmatched collective experience of over 75 years.
We’ve been observing and assessing how gardens can build plans to target tourists and the technology needed. With our expertise, unique perspectives, and practical insights, we are dedicated to supporting and advancing garden organisations and individual gardens worldwide.
Together, let's unlock the full potential of garden tourism and create unforgettable experiences for visitors across the globe.
Grow it.
Delve into the world of garden tourism through data-driven research and unlock its untapped potential.
Uncover the secrets of garden tourism with groundbreaking research and insights.
Navigate the blooming landscape of garden tourism with our research as your compass.
Empower your garden tourism endeavours with cutting-edge research and programmes that cultivate success. Discover the hidden gems of garden tourism through our research, paving the way for unforgettable experiences.
Improve your visitor experiences.
Deploy technology to optimise operations, unlock new revenue streams and develop new products.
Unleash and demonstrate positive environmental impacts, biodiversity and sustainability goals.